http://victrixmedia.com.au Everything, and everyone, is now media. Tue, 15 Jun 2010 11:58:36 +0000 http://backend.userland.com/rss092 en Within an increasingly sophisticated argument about digital piracy and the motivations for stealing intangible assets like music and film, there is a growing number of research projects focused on the question of software piracy and sales displacement. In other words, what does the data, rather than vested interests, have ... http://victrixmedia.com.au/?p=433 “will be celebrating Australia Day with some gardening, a barbie, drinks & a swim with friends and tripleJ hottest 100 playing in background.”theother66, Twitter, January 25th“They really f**ked it up this time. Can’t believe the effect that spoiling the Hottest 100 is having on youth around me.” Downesy, Twitter, January ... http://victrixmedia.com.au/?p=432 For DMG Radio Australia, the culmination of new formats, a change in program personalities and news that Lachlan Murdoch’s private investment vehicle, Illyria, has taken a 50 percent stake in the group, seems analogous to someone hitting a massive reset button to re-boot the broadcaster.  For a company reporting annual ... http://victrixmedia.com.au/?p=430 There is something elegant about the theory that a digital entity, especially one based on networks and their associated dynamics, will obey, or at the very least, be susceptible to, the natural laws of science. Ergo, collapse under a dead weight, with nothing pressurising against external forces like costs, development ... http://victrixmedia.com.au/?p=424 “I've got Comes With Music for 12 months with my Nokia 5800…  I'm not complaining about free music, but as soon as the 12 months is up I'll go straight back to iTunes. Half of my songs download properly, then half of them don't… .”,                                                    - scissormetimbers, Whirlpool Forum, June, ... http://victrixmedia.com.au/?p=422 The hacker culture is much maligned, often singled out as harbouring perpetrators of IT system break-ins. But a more accurate portrayal is a culture of learning, discovery and invention. Australian academic and author, McKenzie Wark, defined the ‘hack’ as “new information produced out of existing information.” In other words, taking ... http://victrixmedia.com.au/?p=420 As local newspaper publishers play a dangerous game of brinkmanship to see who blinks first and introduces a premium-paid news service, there are some elegant parallels to the music industry and the plethora of streaming music services emerging both here in Australia and overseas.All ... http://victrixmedia.com.au/?p=419 In the context of marketing and sales, the concept of 'engagement' carries increasing gravitas, and yet is still difficult to conceptualise through a single definition. Quantifying the blighter is harder still. The fascination with engagement stems from its potential to make-up for any shortfall in customer contact a brand may have ... http://victrixmedia.com.au/?p=417 There is something very un-News Corp about this global steering committee to oversee, or to at least recommend, next steps towards the commercialisation of content. Where once the Sun King provided the autocratic guidance, now a coterie of editorial managers across the globe are collaborating in a workshop initiative. The ... http://victrixmedia.com.au/?p=414 The clean, crisp lines demarcating the radio stations we listen to, or the television programs we watch on free-to-air, tend to blur and mutate the more our media behaviour migrates online. In other words, taking a screeching left off the autobahn, the viewer becomes ... http://victrixmedia.com.au/?p=412